Privacy,
with care.

Information We Collect

We may collect information that you voluntarily provide to us, information generated through your use of our website, and information provided by third-party service providers when necessary to provide our services.

Personal Information

Depending on how you interact with us, we may collect information such as:

• Full name
• Email address
• Mobile or telephone number
• Shipping address
• Billing address
• Account information
• Purchase and order history
• Product preferences
• Customer service communications
• Information you provide when contacting us

Payment Information

Payments made through our website may be processed by trusted third-party payment gateways. Payment providers may collect and process payment details in accordance with their own privacy policies and security practices.

Lily By Henin does not intentionally store complete credit card numbers, CVV numbers, banking credentials or complete UPI credentials on its own servers.

Technical Information

When you visit our website, certain technical information may be automatically collected, including:

• IP address
• Browser type and version
• Device type
• Operating system
• Pages visited
• Website activity
• Session information
• Referral sources
• Approximate usage and interaction data

How We Use Your Information

We use the information we collect for legitimate business and service-related purposes, including:

• Processing and fulfilling orders
• Delivering products to you
• Providing customer support
• Managing returns, replacements and refunds
• Sending order confirmations and updates
• Responding to enquiries and requests
• Improving website functionality and performance
• Understanding how customers use our website
• Improving products, collections and services
• Preventing fraud and unauthorized activity
• Maintaining website and system security
• Sending marketing communications where permitted
• Complying with applicable legal obligations

Cookies & Tracking

Lily By Henin may use cookies and similar technologies to make our website work properly, remember your preferences and understand how visitors interact with our website.

Cookies May Be Used To

• Maintain login or account sessions
• Remember shopping cart contents
• Remember selected preferences
• Improve website functionality
• Measure website traffic and performance
• Understand advertising effectiveness
• Personalize content and offers

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality or availability of some features of our website.

Analytics & Advertising

We may use analytics, advertising and measurement technologies to understand website usage, improve our marketing and measure the effectiveness of campaigns.

Depending on the technologies active on our website, these services may include:

• Google Analytics
• Google Tag Manager
• Meta Pixel
• Google Ads conversion tracking
• Remarketing and retargeting technologies

These services may collect information such as browsing activity, device information, pages visited, interactions and other usage information in accordance with their respective policies.

Third-Party Services

We work with selected third-party service providers where necessary to operate our business and provide services to our customers.

Third-party providers may process information according to their own privacy policies and applicable terms. We encourage you to review the privacy policies of relevant third parties.

Data Security

We take reasonable and commercially appropriate measures to protect personal information against unauthorized access, misuse, alteration, disclosure or destruction.

• SSL / encrypted website connections
• Secure hosting infrastructure
• Password-protected administrative systems
• Restricted access to personal information
• Firewall and security monitoring
• Malware and threat monitoring
• Secure third-party payment processing

However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted to or through our website.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including where required to:

• Fulfil and maintain records of orders
• Provide customer support
• Process returns and refunds
• Meet legal and regulatory obligations
• Resolve disputes
• Maintain legitimate business records
• Prevent fraud and security incidents

The actual retention period may vary depending on the type of information and the purpose for which it was collected.

Sharing of Information

Lily By Henin does not sell, rent or trade your personal information as part of our ordinary business practices.

Information may be shared with service providers or other parties only when reasonably necessary to operate our business, provide services, protect our customers or comply with applicable law.

• Payment processors
• Shipping and delivery partners
• Hosting and technology providers
• Customer communication providers
• Analytics and advertising providers
• Fraud prevention and security providers
• Government authorities where legally required

Your Rights

Subject to applicable law and any relevant limitations, you may contact us to request:

• Access to personal information we hold about you
• Correction of inaccurate information
• Updates to your account information
• Deletion of eligible personal information
• Withdrawal of marketing consent
• Clarification regarding our data practices

Requests may be subject to verification and applicable legal requirements. Certain information may need to be retained where required by law or for legitimate business purposes.

Email, SMS & WhatsApp

Depending on how you interact with Lily By Henin, we may communicate with you through email, SMS, telephone or WhatsApp.

Communications may include:

• Order confirmations
• Payment-related notifications
• Shipping and delivery updates
• Customer service communications
• Return or refund updates
• Important service announcements
• Promotional offers and new collection updates

You may opt out of promotional communications at any time by following the unsubscribe instructions provided in the relevant communication or by contacting us directly.

Transactional and service-related communications may still be sent where necessary to fulfil an order or provide an important service.

Children's Privacy

Lily By Henin's website and services are not intended for individuals under 18 years of age.

We do not knowingly collect personal information from children. If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps to address the situation.

Policy Updates

We may update or modify this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements or business practices.

When changes are made, the updated version will be published on this page together with the revised effective date where appropriate.

We encourage you to review this page periodically to remain informed about how we handle personal information.